The environment surrounding the Japanese toy industry is experiencing sweeping change, exemplified by the declining number of children, IT development and globalization. In response, TOMY has developed a series of new markets in recent years based on new business models. We are continuing to explore vast new markets, such as expanding into associated businesses geared to young lifestyles, developing products for all age groups and operating in the global arena.

Regarding globalization in particular, we feel that people are now well enough aware of Japanese culture and its unique characteristics that we can undertake expansion into the global market. We believe it is necessary, as a part of our globalization strategy to promote with confidence in the international arena the toys and content created in Japan.

We will create high-quality toys and content that encourage dreams and excitement as well as communication among friends and family, and we will continue to distribute them to all people, children and adults, the world over.

Kantaro Tomiyama, President & CEO