The TOMY Group is passionate about delivering dreams for children.
For the very reason, it is important that we enjoy creating toys to bring joy to children
all over the world. We believe that building a comfortable working environment for employees is
essential to developing great toys. We work hard to provide solid employee-support systems
and foster a corporate climate conducive to enjoyable working environment.
Children are our most important stakeholders. To help employees raise happy children, we have introduced systems to support employees to balance work and child-raising. Thanks to those systems, close on 100% of TOMY’s female employees take the childcare leave they are entitled to and close on 100% of those women subsequently reintegrate into the workplace.
New telecommuting system
TOMY began experimenting with employees working from home in 2010 before introducing a formal telecommuting system in 2014. Employees who would like to choose their work hours can work from home once a week to balance work and child or family care responsibilities. These employees can also take a break from their work to fulfill their care responsibilities such as dropping off and picking up children. Our employees appreciate this system because it allows them to work from home while caring for a child with an illness, alleviates their work commute and enables them to concentrate on their work.
Extended support before and after maternity leave
Another popular initiative is the extended support offered to female employees before going on maternity leave and after returning to work. Pregnant employees can use any expired paid leave to attend check-ups or hospital appointments or to take a break when not feeling well. They can also accumulate regular paid leave to cover any time they need to take off to care for sick children, etc. after returning to work. Since its introduction in 2007, many employees have used this system. We also have strong support mechanisms in place to help women reintegrate smoothly into the workplace. On returning to work, employees sit down with immediate superiors and staff from the personnel department to discuss the type of work they will do, the possibility of reduced work hours and whether they have a good support-system in place at home.
Other systems and initiatives to support employees balancing work with childcare and other family responsibilities
■Mental health counseling desks/ Pregnancy, childcare & health advice center
Two industrial counselors, one careers consultant and one health controller
■Childcare reduced work-hours program
Allows employees to shorten their working day by two hours until children reach elementary school age
■Flexible working program
Flexible work hours, discretionary work system
※TOMY Group companies also offer a variety of systems tailored to specific types of work and working arrangements.
We believe employees who truly love their job can create great toys that make children smile all over the world. We have a project team, headed by our CEO, which plans a variety of internal events designed to make work more fun. The events provide opportunities for employees to interact more deeply, resulting in smoother communications and, ultimately, promoting the development of unique ideas and the creation of superior toys.
2016 company events
“Make Wishes Come True!” TOMY’s traditional Tanabata hanging of paper wishes on bamboo grass
“Beat the Heat!” Super Cool Biz by the CEO for the Day(famous kakigori shaved ice was served)
TOMY Group Family Day and CEO for the Day
“Get That Fall Feeling!” Enjoy tsukimi moon-viewing and moon-shaped rice dumplings
“Serious, Super Scary Disguise!” Halloween event in Tateishi, Katsushika
The “Get in Early!” Christmas support event with cake tasting and other activities
Celebrate 2016! The Game of Life with local gourmet
We hold a Family Day every August for employees to invite their families to the office. The event gives employees the chance to learn more about their colleagues’ personal lives and encourages mutual support in the workplace, contributing to a more family-oriented working climate.
Children experienced work life for a day, exchanging business cards and touring the office. They also enjoyed fun events such as street performances by popular staff. Elementary school children and older participated in practical sessions focusing on socially responsible toy-making initiatives related to safety, the environment and accessible design.
We held a tsukimi dango moon-shaped rice dumpling event in September to coincide with the traditional full-moon festival. We supplied 1,000 rice dumplings for employees who dropped into the conference room throughout the evening. We all got into the moon-viewing spirit by sampling local dango delights from five local stores in the neighborhood of our head office, including mugwort-flavored kusa dango, mitarashi dango with sweet soy sauce glaze, and fried dango.
October is all about Halloween. Everyone from the CEO down was allowed to come to work in Halloween costume. The company got behind the event by giving employees a financial allowance towards the costumes, and setting up a temporary zombie make-up booth staffed by professional makeup artists. Over 100 employees transformed themselves into an impressively unique range of zombies and ghosts. They took part in a parade with Katsushika’s mayor, district officials and residents, handing out toys to children along the route from the Keisei Tateishi Station past the TOMY head office to the Katsushika City Hall.
The TOMY Group is determined to furnish the right systems and foster good climate to create comfortable working environments for all employees to further improve our workplace
that creates the toys that children love.
If the global environment continues to deteriorate and
resources become increasingly scarce,
toy making may become a thing of the past.
This alarming prospect would have grim consequences
for both us as toymakers and the children who play with toys.
To help ensure children will still be able to play with toys one hundred years from now,
we have been actively promoting environmental awareness primarily through
Eco Toys based on our 100 Years to Play! concept.
We are determined to pursue a more sustainable society through
toy making and educational programs, together with children
who gain a greater awareness by playing with Eco Toys.
Have you ever seen an Eco Toy mark on the packaging?
The Eco Toy mark indicates toys that fulfill the TOMY Group’s environmental standards. The Group-wide Eco-Toy Committee sought independent advice to help determine eight specific Eco Toy standards. A toy that meets one or more of those criteria can display the Eco Toy mark on its packaging as an effective way of teaching customers about environment-conscious toy features.
Universal Design Initiatives through Accessible-Design Toys
In 1980, the TOMY Group started pioneering accessible-design toys that children with hearing or sight disabilities could also play with, and the concept soon spread across the industry. We use the Guide Dog mark on toy packaging for children with sight disabilities and the Rabbit mark for children with hearing difficulties. These marks are a great way of instantly highlighting a toy’s special features to consumers, as well as promoting understanding for children with disabilities.
Eco Toy initiatives to Help Build Eco-Awareness
Our Eco Toys were another industry-first initiative. Today, we continue to encourage green purchasing in the toy market by actively promoting the benefits of Eco Toys on our product packaging or through other means.* Green purchasing refers to purchasing decisions that first consider carefully whether a product is needed or not, think about environmental factors as well as quality and price, and then select products and services that have the least impact on the environment from suppliers who make a conscious effort to reduce environmental impacts. (From the Green Purchasing Network website)
* The Eco Toy mark is an example of Type 2 ISO environmental labeling which refers to self-declared environmental claims from manufacturers and businesses. The Japan Environment Association Eco Mark program is an example of Type 1 ISO environmental labeling with third-party certification.
PLARAIL: Lively announcements!
The E7 Series Shinkansen Kagayaki rail set with sound
Using recycled materials and encouraging long-term use can bring various environmental benefits when you consider a toy’s entire life cycle from development to the point where a toy is no longer played with.
An analysis of the PLARAIL Eco Straight Rail’s life-cycle assessment (LCA)* data reveals significant CO2 emissions at the materials procurement and disposal stages. Based on that data, using recycled materials and maintaining the original specifications to promote long-term use constitute effective strategies from an LCA perspective as well. CO2 emissions from the Eco Straight Rails are approximately 10% lower than previous products. (LCA calculations conducted by Mizuho Information and Research Institute)
Since its launch in 1959, we have delivered about 98,700 km of PLARAIL rail track in total to customers. That’s equivalent to 2.5 times around the globe. We can generate more significant worthwhile benefits by introducing eco features into toys that many people have loved playing with for many years.*A life-cycle assessment, or LCA, measures the environmental impact associated with all stages of a product’s life from raw material procurement, manufacturing and transport right through to final disposal.
We are keen to promote environmental awareness through toys, so we try to introduce many children to the concept of Eco Toys at green exhibitions and other events.
Back in December 2012, at the Eco-Product exhibition, an elementary school teacher told us of their desire to create some practical lesson plans on recycling using PLARAIL products. They asked if they could borrow some of the film roll and pellets used in making the toys. We were happy to help and were delighted to hear later how the materials had helped children grasp the fundamental ideas. We started to explore the potential benefits of using toys as teaching materials and decided to launch our educational support programs using Eco Toys.
We use PLARAIL rail track sets in our visiting lessons to illustrate our sustainable toy making. First we share information about how resource depletion and environmental problems are starting to impact toy manufacturing. If we can no longer make toys, then children will no longer be able to play with toys. Pointing out children this common threat for both the TOMY Group and children encourages them to think about the future of the earth and manufacturing. We also give them the chance to handle the plastic pellets and pieces of left-over food packaging from factories that are used as raw materials for Eco Rails, as well as some tools that children wouldn’t ordinarily get to see, such as toy development sketches, quality management rule books and safety testing tools. Such experiences are designed to spark children’s interest and understanding in toy making, recycling and green purchasing.
TOMY’s toy-focused educational programs have been widely recognized. Our visiting lesson program earned the Judge’s Commendation in 2015 and 2016 at the Award for Companies Promoting Experience-based Learning Activities for Youth hosted by Japan’s Ministry of Education, Culture, Sports, Science and Technology.
We will continue to enlist the help of children,
as future leaders, to progress our Eco Toy initiatives and ensure children
100 years from now can still experience the joy of toys.