TAKARATOMY

TOMY Group Social Responsibility Goals

The TOMY Group has defined eight material issues for achieving its CSR vision of
becoming friends with children around the world.

We listened to stakeholder*1 views on numerous social issues and channeled repeated debate
by our social responsibility project members into defining eight final material issues*2
that we should seek to address through our core business.
We’d like to share with you how we defined them.

  • *1 All people we come into contact with in our business, including our customers, employees, shareholders and investors, business partners, and society at large
  • *2 Social issues that we feel we can prioritize and most effectively contribute to a better society, or that society expects us to be heavily involved in
Our journey toward becoming friends with children around the world Our journey toward becoming friends with children around the world

FY2018 CSR Project:
How We Defined Our Material Issues

1Understanding and organizing social issues

First, we listed as many as 400 social issue items based on various guidelines on social issues and responsibility and requests from business partners. We narrowed this down to 37 items by focusing on areas that are closely linked to TOMY Group operations. First, we listed as many as 400 social issue items based on various guidelines on social issues and responsibility and requests from business partners. We narrowed this down to 37 items by focusing on areas that are closely linked to TOMY Group operations.

We comprehensively studied social responsibility issues and organized them into groups for priority focus analysis. We listed approximately 400 items by considering a range of factors including social responsibility guidelines (Global Reporting Initiative (GRI) Standards, ISO 26000), evaluation criteria issued by the Sustainability Accounting Standards Bureau (SASB), MSCI ESG indexes, the Sustainable Development Goals (SDGs), demands from business partners, as well as the issues our competitors are focusing on.

We then removed items that were less directly related to our own business and consolidated overlaps, enabling us to narrow the selection to 37 items.

  • 1. Healthy corporate governance
  • 2. Compliance
  • 3. Responsible political activities
  • 4. Stakeholder communication and cooperation
  • 5. Promoting group-wide compliance & CSR activities
  • 6. Consumer data protection and privacy
  • 7. Intellectual property management
  • 8. Appropriate disclosure of information
  • 9. Ensuring confidence, safety, and quality
  • 10. Chemical substance safety
  • 11. Improving customer satisfaction
  • 12. Fair marketing communication
  • 13. Educating consumers
  • 14. Helping educate children through toys
  • 15. Improving product competitiveness with new technology
  • 16. Promoting universal design
  • 17. Firm environmental management
  • 18. Efficient water resource use
  • 19. Climate change mitigation & more efficient energy use
  • 20. Climate change adaptation
  • 21. Preventing pollution
  • 22. Using renewable raw materials
  • 23. Reducing packaging and waste
  • 24. Appropriate employment, wages, and benefits
  • 25. Improving worker productivity
  • 26. Human resources development in the workplace
  • 27. Occupational health and safety
  • 28. Promoting diversity
  • 29. Prohibiting child or forced labor
  • 30. Preventing discrimination or harassment
  • 31. Freedom of association and collective bargaining
  • 32. Mechanisms for upholding human rights
  • 33. Helping solve local community issues
  • 34. Contributing to local communities through our business
  • 35. Encouraging education and culture
  • 36. Respecting children’s rights
  • 37. Responsible procurement

2Investigating and analyzing our current CSR initiatives

About the selected 37 items, we then surveyed 15 TOMY Group companies around the world. We wanted to survey all current initiatives in detail, including if the companies had some form of policy and management framework for each item. About the selected 37 items, we then surveyed 15 TOMY Group companies around the world. We wanted to survey all current initiatives in detail, including if the companies had some form of policy and management framework for each item.
▲ The collected survey data fills 55 pages of A3 paper.

We conducted a survey about the selected 37 items to check whether we had a policy and management framework in place, how initiatives were progressing, and what results they were generating. The survey was sent to TOMY Group companies inside and outside Japan, including retail and production bases.

Survey targets:
Inside Japan: 8 companies (TOMY, T-ARTS, TOMY TEC, TOMY MARKETING, PENNY, T-FIELDTEC, KIDDY LAND, TOMY IBIS)

Outside Japan: 7 companies (TOMY International (North America and Europe), TOMY Asia, TOMY SHENZHEN, TOMY HONG KONG, TOMY VIETNAM, TOMY THAILAND)

Group Companies>

3Selecting material issue candidates

We got objective experts to do a preliminary evaluation of the TOMY Group survey data. After receiving the preliminary evaluation from the experts and encouraging vigorous debate among our social responsibility project members, we narrowed the choice of issues again, this time to 14. We got objective experts to do a preliminary evaluation of the TOMY Group survey data. After receiving the preliminary evaluation from the experts and encouraging vigorous debate among our social responsibility project members, we narrowed the choice of issues again, this time to 14.

4Discussing with stakeholders

In addition to surveying customers, employees and investors about the 14 identified CSR issues, we also sought the opinions of a wide range of external experts on the right process for determining our final list of priorities. We also held a kids’ symposium where employees and children could come together and exchange views in an equal setting, and we got to explore what the kids thought only TOMY could do. In addition to surveying customers, employees and investors about the 14 identified CSR issues, we also sought the opinions of a wide range of external experts on the right process for determining our final list of priorities. We also held a kids’ symposium where employees and children could come together and exchange views in an equal setting, and we got to explore what the kids thought only TOMY could do.

5Defining our final material issues

After mapping the level of interest of our stakeholders and the impact of each issue on the TOMY Group, we narrowed our choice of issues down to a final eight. After mapping the level of interest of our stakeholders and the impact of each issue on the TOMY Group, we narrowed our choice of issues down to a final eight.

Material Issues

  • 1. Ensuring confidence, safety, and quality
  • 2. Creating new products, services, and IP*3
  • 3. Promoting universal design
  • 4. Organizational governance and communication with stakeholders
  • 5. Promoting work style reform
  • 6. Responsible procurement*4
  • 7. Environmental management
  • 8. Encouraging education and culture through our business

The social responsibility project members discussed the level of interest among stakeholders and impact on the TOMY Group, and we finally decided on eight material issues in conjunction with management.

  • *3 Created expressions, potentially commercially useful information and marks, and intangible but potentially lucrative items, including patents (patent rights), trademarks (trademark rights) and designs (design rights). The rights to exclusive use recognized for the creators of intellectual property under national legal systems and treaties are called intellectual property rights (IPRs).
  • *4 Managing responsible procurement not only within our own Group but across our entire supply chain not just to ensure legal compliance but in consideration of human rights, the environment and other social perspectives.

To become friends with children around the world,
we defined our material issues for immediate action and reflected them
in the TOMY Group social responsibility framework.

■TOMY Group Social Responsibility Framework
(As of June 2019)

The next step is to create concrete action plans for each of the material issues
and set key performance indicators (KPIs) to help evaluate progress.
We will bring you regular progress reports on our CSR website.

Released in July 2019
Our journey toward becoming friends with children around the world Our journey toward becoming friends with children around the world
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