Philosophies
The TOMY Group will transform from a “toy company” into an “Asobi company.”
Comprised of such purpose and our values, the philosophies lay out the Company’s aspirations for the future and the principles that will guide the actions of each employee.
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“Purpose” explains how the
TOMY Group creates impact on society.
Our commitment to quality is about more than assuring safety and reliability that quality toys stood for. We aim to provide quality Asobi experiences that foster social and ethical values, imagination, an adventurous spirit, sensitivity, and human connections.
We believe that the Group’s quality Asobi will inspire and delight people around the world.
ONE TOMY WAY is a roadmap to empower Group employees to take actions as one
based on guidelines, and present a clear company vision and purpose.
Purpose
Vision
Values
Promise
“Vision” defines the company that we want to be
by 2030 to achieve our Purpose.
Becoming a globally adored Asobi powerhouse,
known for its top-notch quality and boundless creativity.
With a commitment to top quality affirmed in our Purpose, coupled with infinite creativity to generate new value for Asobi, we will offer a vast lineup of products and services that are adored worldwide and strive to enhance our corporate value.
A creator of quality Asobi that promotes
the sustainable well-being of society.
We are committed to providing high quality Asobi by developing an environment where our employees are able passionately to devote themselves for it. We believe it is the responsibility of the company not only to consider customer confidence and safety , but also give thought toward the global environment, respect for human rights and our sound management system. We will strive to attain both a sustainable society and group company growth, and provide value for the world.
“Values” are the set of values that we prioritize
and the guiding principles that employees must observe
to achieve the Group’s vision.
Imagination and curiosity have no borders. Look outside your comfort zone and sense the winds of change. Ideas and inspiration are everywhere. For hearts that can see, hints for our next Asobi are waiting.
In Asobi, there are no definitive answers. That's why we must continuously question ourselves from all perspectives. The key lies in whether we possess the ‘purpose' to do so.
Travel into unexplored Asobi starts with the challenge, but excitement drives the desire to fully experience the journey. We go beyond the spirit of challenge and ignite the heart of the adventurer with wonder and thrills.
Halfway to the goal is never enough. Persistence isn't just about being stubborn; it's about relentless pursuit. Through repeated objective verification and thorough examination of ideas, eliminate the ways that will not work, and find the way that will work. It takes “grit”, and people who will fight together with you to keep the dream alive.
“Promise” is the rules that Group employees
must be constantly mindful of in all the actions they take.
Our sincerity and diligence will contribute to
society and lead to our own success and happiness.
We will provide quality
Asobi experiences.
We will observe our company policy,
the rule of law and good common sense.
We will not tolerate anti-social behavior.
We will unleash our creativity by respecting our differences
and communicating and collaborating with each other.
We will compete honestly
and follow fair trade practices.
We will be a good corporate citizen toward society
and the regions where we operate.
We will be considerate of resources
and the natural environment.
