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Social Responsibility Policy
and Promotion

We strive to contribute to society comprehensively
through our pillar business, the world of toys.


In our lives today, we enjoy immeasurable benefits that have been carefully passed down to us by our predecessors, and likewise as we venture forward it is our obligation to ensure that we invariably carry this forward on into the next generation. At TOMY, to that end, we strive to produce outstanding products that help ensure the healthy growth of children who are poised to lead future generations.
We firmly believe that there is a complete absence of barriers between children when presented with toys. Indeed, toys have the power to make people smile in a manner that extends beyond any and all personal differences in terms of the environments and cultures in which people were born and raised, language gaps, gender distinctions, economic disparities, and whether an individual has a disability or not. As such, we are convinced that the smiles of children invariably generate the capacity to pave the way to a new era.
Above all else, we make it our mission to ensure that we pass on our founder’s passion for “bringing smiles to the faces of children around the world with toys.”
As a toymaker in the modern era, we strive to earn the trust of every one of our stakeholders and pursue business as necessary, with the aim of helping to bring about sustainable growth of society and our world.


Three Pillars of Our Social Responsibility

To ensure children around the world can keep on smiling, the TOMY Group has identified three pillars of our social responsibility. Those are set based on the seven core subjects highlighted in ISO 26000, which has served as a valuable guide for shaping our social responsibility action.

Our Three Pillars

1. Commitment to Quality Manufacturing

2. Sound Management

3. Coexisting with Society and the Environment

Our social responsibility policy is driven, first and foremost, by a strong desire to co-exist and flourish alongside all of our stakeholders. We strive to be a company that grows in harmony with society, in pursuit of true mutual benefit and prosperity.

Our three pillars and core subjects of ISO 26000 international standards on social responsibility
Our three pillars and core subjects of ISO 26000 international standards on social responsibility

Active Pursuit of Social Responsibility

In April 2016, the TOMY Group chairman launched a group-wide social responsibility project. The project gathered members from TOMY’s head office departments and Group companies worldwide for a two-pronged discussion: 1) An overall assembly of delegates, and 2) Separate meetings for each of the Group’s three pillars. In the first year, the project, tasked with ensuring more thorough disclosure of social responsibility-related information, hosted workshops to coordinate CSR activities to date and study groups with external experts to gain a better understanding of the latest social responsibility trends, human rights, diversity, and other themes. Going forward, we will explore how and where we, as a toy-manufacturing group, can best direct our social responsibility activities and aspirations.

Project organization

Our Founder’s Ultimate Aspiration

On September 1, 1923, the Tokyo-Yokohama earthquake transformed the lives of many city dwellers in an instant. TOMY founder, Eiichiro Tomiyama, immediately set to work making toys amidst the ruins of Tokyo shitamachi area. With people focused primarily on rebuilding their lives and their home, Eiichiro could have commended high rates as a tin worker, but he chose instead to make toys for a miniscule return. Why? Because he believed in the power of toys, to bring smiles to the faces of children and adults alike.

In 1930, he founded the Tokyo Toy Industry Association with a group of like-minded associates. At the time, the toy industry consisted of a group of cottage industries, but the Association encouraged members to modernize and rationalize the industry. Its founding document entitled Tokyo Toy Industry Association Guiding Principles contained an entrepreneur’s motto that new toymakers rigorously aspired and adhered to.

Our predecessors advocated the ideal principle of co-existence and co-prosperity, declaring that, “those who aspire to eternal prosperity must understand they can only prosper together with others.”

The founding philosophies of the TOMY Group: Let’s excite the world’s markets with our outstanding products, and; our sincerity and diligence will contribute to society and lead to our own success and happiness, were based on this entrepreneur’s motto. They clearly illustrate our founder’s strong belief in the value of providing outstanding products to world markets and contributing to society at large through business, and the belief that sincere and tireless effort at work must contribute to the development of human culture.
While eras and environment evolve, our fundamental ideology holds fast, and we remain committed to contributing broadly to society through the business of toy making.

External Recognition in 2016

TOMY has been awarded for its activities in various fields from toy manufacture to the environment, educational activities, accessible design, and quality communication.

Judge’s Commendation in MEXT’s 2016 Award for Companies Promoting Experienced-based Learning Activities for Youth (Second consecutive year, elementary school visiting lesson program) (In Japanese)

Silver Prize for Education Support (Second consecutive year, elementary school visiting lesson program)

The 59th Japan Magazine Advertising Association (JMAA) Silver Award (LiccA, adult version of the LICCA doll)

Good Design Long Life Design Award (Transformers: Masterpiece Series)

GP (Green Printing) Eco Awards Grand Prize (Second consecutive year, LICCA Dolls catalog)

International ARC Awards: Summary of Annual Review Business Services Grand Prize, Toy Manufacture and Sales Gold Prize (Second consecutive year, Annual Report 2015)

2016 Japan Toy Awards Grand Prize for three out of seven categories

Awards Received through 2015 for Eco Toys and Environmental Initiatives

  • ・Judge’s Commendation in MEXT’s 2015 Award for Promoting Experienced-based Learning Activities for Youth
  • ・2015 Education Support Grand Prix Silver Prize
  • ・2015 GP (Green Printing) Eco Awards Grand Prize
  • ・2012 Eco Mark Award Gold Prize
  • ・2011 Green Purchasing Award Excellence Award
  • ・Excellent Green Logistics Commendation Program Award (Japan’s Ministry of Economy, Trade and Industry)

Awards Received through 2015 for Accessible-design Toys and Universal Design

  • ・Japan’s Cabinet Office Extraordinary Minister Commendation Excellence Award for the Barrier-free Universal Design Promotion Distinguished Service Award
  • ・Japan Toy Awards Grand Prize in the Accessible Design Category (2010-2016)
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