TOMY is
for All ages 0-100

Bringing people happiness

Featured toys

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  LICCA, the Doll with Changeable Clothing
  Loved Across Multiple Generations

  In 2017, TOMY commemorates 50 years since the birth of LICCA. A doll with changeable clothing representing Japan, 60 million of these products have been sold to date. At present, TOMY seeks to position this as a brand also loved by adults through a variety of initiatives including the licensing of accessories and other products, talent activities and engagement with Twitter, Instagram and other SNS designed to go beyond the “doll” framework.

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  TOMICA, the Ongoing Long-Seller
  Die-Cast Car Toy

  The TOMICA die-cast minicar series was born in 1970 based on the concept of “a toy small enough to fit in a child’s hand.” Up to now, TOMY has sold 600 million cars comprising over 880 models. More than 90% of boys aged seven years or younger are familiar with TOMICA, which is also popular with adult collectors as today’s most iconic Japanese car toy. Also, in terms of TOMICA branding targeting adults, TOMY is engaged in the further expansion of the TOMICA brand with licensing projects focused on clothing, fashion accessories, stationery, daily necessities and other products.

Other Featured Toys

c TOMY / designed by Suzuka Yoshida.　 cCLAMP・ST・講談社／NHK・NEP　c TOMY　　TM and c2016 Wizards of the Coast, Shogakukan, Mitsui/kids,Shopro, TV TOKYO　cJOHN DEERE LICENSED PROUCT cDeAGOSTINI　cNintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku cPokemon　cHiro Morita,BBBProject, TV TOKYO　c TOMY

Produced under licence from Group Lotus plc. LOTUS, the Lotus Roundel,
car names and all associated logos and distinctive designs are trade marks of Group Lotus plc.