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FEATURED
TOYS

  • About TOMY
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TOMY is
for All ages 0-100

Bringing people happiness

We are active in15 of 16Toy categories

  • Pre-School
  • Action Figures
    & Accessories
  • Arts & Crafts
  • Construction
    Toys
  • Dolls &
    Accessories
  • Dressing-Up
    & Role Play
  • Games &
    Puzzles
  • Model
    Vehicles
  • Outdoor &
    Sports Toys
  • Plush Toys
  • Radio/Remote
    Contorl Toys
  • Ride-On
    Vehicles
  • Scientific /
    Educational
    Toys
  • Other
    Traditional
    Toys & Games
  • Baby
  • Infant

Featured toys

  • LICCA, the Doll with Changeable Clothing
    Loved Across Multiple Generations
    In 2017, TOMY commemorates 50 years since the birth of LICCA. A doll with changeable clothing representing Japan, 60 million of these products have been sold to date. At present, TOMY seeks to position this as a brand also loved by adults through a variety of initiatives including the licensing of accessories and other products, talent activities and engagement with Twitter, Instagram and other SNS designed to go beyond the “doll” framework.
  • TOMICA, the Ongoing Long-Seller
    Die-Cast Car Toy
    The TOMICA die-cast minicar series was born in 1970 based on the concept of “a toy small enough to fit in a child’s hand.” Up to now, TOMY has sold 600 million cars comprising over 880 models. More than 90% of boys aged seven years or younger are familiar with TOMICA, which is also popular with adult collectors as today’s most iconic Japanese car toy. Also, in terms of TOMICA branding targeting adults, TOMY is engaged in the further expansion of the TOMICA brand with licensing projects focused on clothing, fashion accessories, stationery, daily necessities and other products.

Other Featured Toys

  • ALL
  • KAWAII
  • KAKKOII
  • OMOSHI
  • Lovely Licca Doll
    Lovely Licca Doll
  • Koeda-Chan mini dolls
    Koeda-Chan mini dolls
  • Koedarize
    Koedarize
  • Monster Collection
    Monster Collection
  • Licca's Dream House
    Licca's Dream House
  • Tomica
    Tomica
  • Tomica Premium
    Tomica Premium
  • Beyblade Burst
    Beyblade Burst
  • Transformer
    Transformer
  • Baku Shotaro
    Baku Shotaro
  • Ania
    Ania
  • Shabekuri Happy & Lucky
    Shabekuri
    Happy & Lucky
  • Mokomoji?Oriina
    Mokomoji?Oriina
  • Twirl?Ring Baton
    Twirl?Ring Baton

c TOMY / designed by Suzuka Yoshida.  cCLAMP・ST・講談社/NHK・NEP c TOMY  TM and c2016 Wizards of the Coast, Shogakukan, Mitsui/kids,Shopro, TV TOKYO cJOHN DEERE LICENSED PROUCT cDeAGOSTINI cNintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku cPokemon cHiro Morita,BBBProject, TV TOKYO c TOMY

Produced under licence from Group Lotus plc. LOTUS, the Lotus Roundel,
car names and all associated logos and distinctive designs are trade marks of Group Lotus plc.
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