Over the last 100 years, toys and how people have fun (“asobi”) have undergone numerous changes. However, one thing has remained the same: the TOMY Group’s “quality Asobi.”
What is
“Asobi”?
Look outside our comfort zone to develop imagination and curiosity with no borders. Continue to question ourselves in pursuit of Asobi, for which there is no definitive answer. Set free our adventurous spirit, thrilled by what no one knows and what no one has ever done before. We continue to push forward to keep our dreams alive.
By having fun from the bottom of our hearts, we create Asobi that brings joy to the world. The TOMY Group has brought together people who are genuinely dedicated to such quality Asobi.
We are evolving from a toy company into an Asobi company. Our unique qualities are only possible because of us and because of you. We bring Asobi to the world and into the future.
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The Future We Envision
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The TOMY Group’sBusiness
We continue to protect our long-selling products that have been loved for many years while creating numerous new products that meet the needs of the times.
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The TOMY Group’sWork
Our mission is to bring Asobi to people of all ages, from children to adults, in diverse areas through various forms of cooperation across the Group.
