Work
The TOMY Group’s Work
Workflow
The process of creating Asobi at five TOMY Group companies
Every year, the TOMY Group recruits new graduates at five of its companies. Each company has its own specialized area and plays a unique role in creating and delivering Asobi. The following outlines the business activities of these five companies and their respective characteristics.
The TOMY Group’s work flowchart
management
mass production at
overseas plants
development
media selection
miscellaneous goods
and operation
competitor research
SCROLL
Group Companies
Manufacturer
TOMY Company, Ltd.
TOMY Company has been planning, manufacturing, and selling toys since it was founded in 1924. It has delivered countless high-quality products to people around the world, as well as long-selling products loved by all generations, such as TOMICA, PLARAIL, LICCA, and BEYBLADE. Having celebrated its 100th anniversary in 2024, TOMY Company seeks to further evolve from a toy company into an Asobi company.
Manufacturer
T-ARTS Company, Ltd.
T-ARTS is engaged in business operations related to capsule toys (Gacha®), arcade machines, candy with toys, variety goods, stuffed toys, and apparel. It also plans and manufactures numerous products filled with the spirit of Asobi. The mission of T-ARTS is to brighten up the world with fun and exciting products with a twist.
Manufacturer
TOMY TEC CO., LTD.
TOMY TEC is the only company in the TOMY Group with a production plant in Japan (Tochigi Prefecture) to produce TOMIX model trains. A new plant was newly constructed in 2024 to facilitate the supply of even more intricate products. It also boasts many other products that are fervently supported by a wide range of customers, such as TOMICA Limited Vintage miniature cars. The appeal of TOMY TEC products lies in the fact that they are filled with the passion of its employees who are sincerely committed to manufacturing.
Sales company
TOMY MARKETING COMPANY, LTD.
TOMY MARKETING is the domestic sales company of the TOMY Group and is primarily responsible for the sale and marketing of TOMY products within Japan. Armed with a large volume of information as well as analytical and in-store marketing capabilities, it presents sales proposals that maximize the fun and appeal of products. TOMY MARKETING delivers excitement, surprise, emotions, and smiles to customers with a variety of ideas and creative solutions.
Retail
KIDDY LAND CO., LTD.
KIDDY LAND is a company that shares the world of characters with customers and offers spaces and events filled with the spirit of play where new discoveries always await. It carries character goods, fancy goods, toys, variety goods, and other products. Besides the KIDDY LAND brand, the company also operates more than 70 stores across Japan, including specialty shops focused on specific characters such as Chiikawa Land and Snoopy Town Shop.