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What is an Eco Toy?

Through our toys, we help children, who will shape the future, become aware of eco-friendly practices.

What is an Eco Toy?

Why do we engage in eco-friendly activities? Why do we engage in eco-friendly activities?

  • Do you know how many years ago TOMY was founded? The company was established about 100 years ago! It's a company that gave shape to the dream of making toys that a man named Eiichiro Tomiyama had when he was 11 years old!
  • Since our founding in 1924, the employees of TOMY have continued to make toys with the desire to "create great toys that bring a smile to children all over the world"!
  • But something terrible is happening to the Earth. The Earth's resources are becoming scarce, and if the global environment continues to worsen, we may no longer be able to make toys!
  • That's right! That's why TOMY is engaged in Eco Toy Activities, which are environmentally friendly initiatives through toys, for a future where children can always play with toys!
  • Social Contribution Activities
  • Official shopping site TOMY MALL
  • TOMY's Accessible-Design Toys