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Exhibition period
PUBLIC DAYS Open to the public
August 29th (Sat) 9:00~17:00
August 30th (Sun) 9:00 AM - 4:00 PM
venue
Tokyo Big Sight
3-11-1 Ariake, Koto-ku, Tokyo
West Halls 1, 2, 3, and 4 / Atrium
TOMY Company, Ltd. 's booth
West Hall 1, Room 1-01
Admission fee
Advance tickets: 2,000 yen (tax included)
Sales period: Until 23:59 on Friday, August 28th
Tickets on the day: 2,200 yen (tax included)
2-day ticket: 3,600 yen (tax included)
Sales period: Until 17:00 on August 29th (Sat)
*Free admission for junior high school students and younger.
*Advance tickets and same-day tickets include a 300 yen digital gift certificate, "Kodomo Shokuhinken e-Gift".
*The 2-day ticket includes a 600 yen digital gift certificate, "Kodomo Shokuhinken e-Gift".
TOMY Group toy cards appear randomly.
Let's spin it and see what kind of fun we can discover!
"Gacha" is a product of TOMY Company, Ltd. Arts Co., Ltd.
This is a registered trademark in Japan.
Let's share the excitement!
BEYBLADE X
TOMICA
TOMICA&Tom
Toy Story
PLARAIL
Gather 'round!
PLARAIL
HORO-BEAT CARD GAME
SHINKALION
pocket
Monster
Pau
Patrol
transformer
Former
ANIA
Monster
Lab
THE GAME OF LIFE
BLUEY
baby
T-SPARK
Born!
Hatchimals
Disney
Princess
PuniCommu
Punirunes
Gabby's
Dollhouse
San-X
Micro
pet
LICCA
PixTube
Kira★Gacha
Puffy stickers
drop
Onegai AiPri
TOMY Company, Ltd.
mall
Sustaina
Ability
family
Apps
Double-sided design
Distribution is for children of elementary school age and younger.
Limit one per person.
Available while supplies last.
Recommended age: 3 years and up
| August 29th (Sat) |
|
10:00～10:30
 Punirunes Special Stage |
|
11:00～11:30
 SHINKALION Station on Tour! |
|
12:00～12:30
 LICCA Special Stage |
|
13:00～13:30
 Adventure Continent ANIA KINGDOM is coming to town! |
|
14:00～14:30
 Gabby’s Dollhouse |
|
15:00～15:30
 Tomipla World Norinori Times!! |
| August 30th (Sun) |
|
10:00～10:30
 BLUEY Toy Show Stage |
|
11:00～11:30
 Special Combined Robot Job Labor |
|
12:00～12:30
 PAWPATROL |
|
13:00～13:30
SHINKALION Station on Tour! |
|
14:00～14:30
 Onegai AIPRI Special Stage |
*The viewing area is reserved for children of elementary school age and younger.
Accompanying guardians will watch the performance together from the designated viewing area.
*Seating is limited.
If the venue is full, you will not be able to attend. Thank you for your understanding.
*Stage schedule and content are subject to change.
Grand Prize
Excellence Award
Educational Department
Grand Prize
Release date: April 25, 2026
Manufacturer's suggested retail price: 13,970 JPY (Tax incl.)
The project was praised for its fusion drawing and talking, and for incorporating new technology that allows users to read aloud what they have written.
Furthermore, the fact that the product was commercialized based on the developers' genuine feelings and experiences was also highly praised.
Action Section
Grand Prize
Release date: July 18, 2026
Manufacturer's suggested retail price: 7,480 JPY (Tax incl.)
The "Doctor Yellow," a train popular with both children and adults, has been commercialized in a gigantic size. It has been praised for its dynamic movement, which works in conjunction with the separately sold PLARAIL power unit, and for expanding the range of PLARAIL play by transforming into a maintenance depot and other structures.
Accessible-Design Toy department
Grand Prize
Release date: June 20, 2026
Manufacturer's suggested retail price: 6,930 JPY (Tax incl.)
The classic family game "Ponjan" has traditionally relied on visual information for gameplay, but this product incorporates meticulous design features throughout, allowing visually impaired individuals to enjoy the game together with everyone else using their sense of touch. This effort has been highly praised.
Basic Category
Excellence Award
Release date: August 1, 2026
Manufacturer's suggested retail price: 3,999 JPY (Tax incl.)
① The keen eye for capturing the trend of "3D stickers" x "gacha" (capsule toys) ② Adapting a classic craft sticker maker to the times ③ Recognizing the need for puffy stickers ④ The gacha is cute too
Variety section
Excellence Award
Release date: February 28, 2026
Manufacturer's suggested retail price: 2,200 JPY (Tax incl.)
This palm-sized, soothing toy features cheeks that light up when stroked and offers approximately 25 different phrases. Its rich voice and light-up features are appealing, making it enjoyable for all ages and language groups. It was praised for its balance of advanced technology and value-for-money pricing.
Digital Division
Excellence Award
Release date: July 18, 2026
Manufacturer's suggested retail price: 7,150 JPY (Tax incl.)
The toy is praised for its innovative and well-integrated mechanism, which combines the analog feel of lever operation with digital gimmicks, allowing for caregiving play and six different mini-games by pulling and flicking levers that move left and right, causing light to race through the tube.
Character Division
Excellence Award
Release date: November 7, 2026 (tentative)
Manufacturer's suggested retail price: 8,140 JPY (Tax incl.)
The three "communication" experiences allow players to interact with Pokémon as if they were real. In addition to the experiences of petting, talking to, and living with Pokémon, the game was praised for its support of three languages and online features that let players connect with fans around the world.
Kidart Division
Excellence Award
Release date: February 28, 2026
Manufacturer's suggested retail price: 38,500 JPY (Tax incl.)
It's praised for being a dream product that brings together the appeal and technology of three of the company's own brands: "TRANSFORMERS," "ZOIDS," and "DIACLONE," into one item. The overwhelming play value that utilizes the unique characteristics of each brand is also a major draw.
Games & Puzzles Category
Excellence Award
Release date: October 24, 2026 (tentative)
Manufacturer's suggested retail price: 7,150 JPY (Tax incl.)
A collaboration between the nationally beloved RPG "Dragon Quest" and the nationally beloved board game "THE GAME OF LIFE"! Anyone can easily enjoy the world of "Dragon Quest" with simple rules. The collaboration was praised for its use of popular IPs, generating buzz and expanding the world of gameplay.
We're sharing articles about the appeal of toys and the thoughts of their developers!
Read "More Fun!!" and enjoy the toy show even more!
You can spin it 3 more times today.
Today's gacha draws have ended.
I have completed my card collection.
BEYBLADE X
Check out the latest BEYBLADE X products!
The exhibition features all BEYBLADE that have already been released!
We'll also be showcasing our latest products!
On sale July 11, 2026
Manufacturer's Suggested Retail Price: 2,700 JPY (Tax incl.)
BEYBLADE is an attack-type character that excels at sending opponents flying by using a Bit—which is skilled at high-speed X-Dashes—to maneuver a blade with a bounce ability.
View the product page
TOMICA
A huge collection of TOMICA that can be enjoyed by both adults and children! In addition to impressive displays of actual cars and simultaneous launches, there are also dioramas, Job Labor, TOMICA & PLARAIL blocks, TOMICA&Tom, Norinori Times!! and other popular products on display! Don't forget to check out the products for adults too!
You can see a mass launch of TOMICA cars from scramble policestation, as well as a variety of other TOMICA!
Please come and visit TOMICA booth!
On sale July 18, 2026
Manufacturer's Suggested Retail Price: 9,350 JPY (Tax incl.)
Electric rotating parking garage! Three fun dispatch modes! Packed with sounds! The "scramble policestation" police station, where you can enjoy dispatching TOMICA, is now available! Enjoy the simultaneous launch of TOMICA cars from a freefall!
View the product page
Toy Story
A huge collection of toys from the latest Disney & Pixar movie, 'Toy Story 5'!
There are also fun photo spots!
Disney & Pixar's latest movie
Toys from 'Toy Story 5' on display and
Enjoy photo opportunities!
Released on July 11, 2026
Manufacturer's suggested retail price: 11,000 JPY (Tax incl.)
It's the same life-size as in the movie! You can switch between Japanese and English, and enjoy over 50 lines of dialogue in total.
Press the button and it transforms into a drone!
PLARAIL
PLARAIL vehicles all gathered! You can also see new product displays from Thomas and PLARAIL! And that's not all! PLARAIL giant diorama exhibit too! Trending products are also on display! Everyone is taking off the world of PLARAIL!
You can view a giant PLARAIL diorama from above!
Let's enjoy PLARAIL from a different perspective than usual!
On sale July 18, 2026
Manufacturer's Suggested Retail Price: 7,480 JPY (Tax incl.)
It's huge! It runs! It transforms! Introducing Doctor Yellow, with a total length of approximately 470 mm! PLARAIL Powered by the train itself, it delivers a spectacular “Giga-Deka” run at Giga-Deka size! It transforms into a Giga-Deka maintenance facility and four different scenes!
View the product page
HORO-BEAT CARD GAME
HORO-BEAT CARD GAME card games is revealed to the world for the first time!
What's more, you can even see some amazing illustrations that look like they belong in an art museum!?
A world of card games unlike any other
Come and experience it at HORO-BEAT CARD GAME booth!
Released November 14, 2026
Manufacturer's suggested retail price: 220 JPY (Tax incl.)
The hugely popular manga "HORO-BEAT CARD GAME," currently serialized in Monthly CoroCoro Comic, is now card games! Use yokai to your advantage and seize victory!
View the product page
SHINKALION
The entire SHINKALION SGX series is here!
Check out the latest toy displays and the impressive combination pattern display tower! Plus, enjoy special videos! Change! SHINKALION!
Impressive! SHINKALION combination pattern display tower is a must-see!
On sale August 8, 2026
Manufacturer's Suggested Retail Price: 8,800 JPY (Tax incl.)
From the TV anime "Shinkansen Henkei Robo SHINKALION," "SHINKALION 500 Kodama" joins the SGX series!
A four-car bullet train transforms into a robot!
What's more! Cross-combination is also possible!
Pokémon
A huge collection of fun Pokémon toys!
Featuring a giant MonColle diorama exhibit and
photo spots! The latest merchandise will also be on display!
Let’s all celebrate Pokémon’s 30th anniversary together!
Pokémon: See, Snap, and Have Fun
Experience Zone! Come visit the
!
Now on Sale
Manufacturer's Suggested Retail Price: 7,480 JPY (Tax incl.)
To commemorate the 30th anniversary of Pokémon, the
"Pokémon Pikachu 1/1" plush toys is back!
It’s the same size as back then—about 40 cm tall!
Whether you’re new to Pokémon or it’s been a while,
let’s all welcome Pikachu back together♪
PAWPATROL
You can play with vehicle toys from "PAWPATROL: The Dino Movie" and toys from the newly released "Ultimate Rescue" series!
There's also a photo spot where you can take pictures with a Chase Marshall Sky balloon!
You can play with toys and take pictures with Chase and his friends' balloons!
Look for the large "The Dino Movie" sign!
On sale July 11, 2026
Manufacturer's Suggested Retail Price: 5,280 JPY (Tax incl.)
The Dino Fire Truck from "PAWPATROL: The Dino Movie" is now available as a DX vehicle!
A big size, approximately 30cm in length! Attach a water ball to the launcher and have fun launching it!
TRANSFORMERS
Wild King W
TOMY Company, Ltd. Enjoy toy exhibits and hands-on sessions for the web anime "TRANSFORMERS: Wild King W (Double)," which is currently a huge hit on its official YouTube channel!
In addition to Wild King W’s existing products, we’ll be showcasing a wide variety of new items! Plus, you can enjoy hands-on demos—our booth is packed with highlights!
Released in late October 2026
Manufacturer's suggested retail price: 7,370 JPY (Tax incl.)
A new Energy Master appears in TRANSFORMERS Wild King W! Transforms into a Spinosaurus! Plus, enjoy various combined modes!
View the product page
ANIA / ANIA KINGDOM
ANIA will be introducing new products for this year, including "Adventure Continent ANIA KINGDOM," "ANIA JURASSIC WORLD World Alive," and "MONSTER LAB."
ANIA We're featuring lots of the latest toys, so please come check them out!
Released on October 24, 2026
Manufacturer's suggested retail price: 5,995 yen (tax included)
The new series, "Adventure Continent ANIA KINGDOM: Battle of Dragon Island," takes place on "Dragon Island," the setting for the battles! Unleash ANIA Fights by mashing buttons! Rock orbs will even fall from the dragon head at the mountaintop!
View the product page
MONSTER LAB
The "Hybrid Dinosaur Egg" is now available from ANIA COLLECTION MONSTER LAB series!
What would happen if you injected animal DNA into a dinosaur egg...?
Experiments are underway at ANIA!
Hybrid Dinosaur Egg
Hatching Experiment in Progress!
Don't miss the moment a hybrid dinosaur is born!
On sale April 25, 2026
Manufacturer's Suggested Retail Price: 3,300 yen (tax included)
Injecting animal DNA into dinosaur eggs!
The eggshell cracks open and a hybrid dinosaur is born!
There are 11 different types of dinosaurs with movable necks and legs. Which dinosaur will you create?
THE GAME OF LIFE
We're set to announce a surprising new release from "THE GAME OF LIFE"!
BLUEY
There are tons of toys from BLUEY, including action figures, playhouses, and plush toys! You can even check out the latest toys that are coming soon. Come visit our cute booth!
There are cute toy dioramas and photo spots where you can take pictures with BLUEY and Bingo!
Now on Sale
Manufacturer's Suggested Retail Price: 8,390 yen (tax included)
This is the two-story house where BLUEY family lives. It comes with 10 pieces of furniture, including a toilet, refrigerator, and sofa, as well as BLUEY figure, so you can start playing BLUEY right away.
View the product page
TOMY BABY
The “TOMY BABY” booth features a wide variety of toys—including mobiles and educational toys—that are sure to put a smile on your baby’s face!
Please come visit our cute baby room! ♪
On sale July 18, 2026
Manufacturer's Suggested Retail Price: 7,040 yen (tax included)
A ball action toy featuring Winnie the Pooh and his friends, where you can enjoy jumping and rolling wavy balls down slopes.
View the product page
T-SPARK
T-SPARK 's must-have items, including "TRANSFORMERS," "ZOIDS," "Toyrise," and "Korekazaro," are all here!
We'll be showcasing a wealth of exhibits, including prototypes of our hottest products! Come and enjoy the world of T-SPARK!
Late February 2027
Manufacturer's Suggested Retail Price: 19,800 yen (tax included)
TRANSFORMERS From [Brand Name], Optimus Prime—the third release in the new “OVERGEAR” series based on the “Real Mecha” concept—is here!
Late February 2027
Manufacturer's Suggested Retail Price: 52,800 yen (tax included)
Ultra Zaurus, equipped with the Gravity Cannon—the first ZOIDS figure to feature this weapon—is now available!
View the product page
Hatchimals
We’ll be holding a live hatching demonstration featuring the “Birth! Umo” series, where the Umo actually hatch from real eggshells. Three types of eggs—Umo Live, JURASSIC WORLD T-Rex Egg, and Yoshi—will appear at different times! Stay tuned♪
We will demonstrate egg hatching.
Be sure to visit the Hatchimals booth and witness the moment of their birth!
On sale April 25, 2026
Manufacturer's Suggested Retail Price: 12,998 yen (tax included)
Yoshi from the movie *The Super Mario Galaxy Movie* hatches from an egg! Experience the one-of-a-kind thrill and excitement of his birth!
View the product page
Disney Princess
Disney Princess In this section, your favorite princesses welcome you from a large display. You can see the new dress collection, as well as the newly released word book and kitchen toys.
Disney This is a section we’d like all our fans to check out
.
On sale April 25, 2026
Manufacturer's Suggested Retail Price: 13,970 yen (tax included)
Write over and over again, and erase easily with just one button!
Let's learn to read and write with over 100 Disney characters using this amazing Magical Board Picture Book!
PuniCommu
Sanrio characters are now "squishy and cute" Punirunes!?
Try "PuniCommu" where you can enjoy communication with squishy characters!
Enjoy taking photos with adorable characters at this photo spot with a cute, school-themed atmosphere!
Sanrio characters are now "squishy and cute" Punirunes!?
Enjoy PuniCommu experience and photo shoot!
Now on Sale
Manufacturer's Suggested Retail Price: 3,300 yen (tax included)
Sanrio characters are now "squishy and cute" Punirunes!? A "squishy" texture you'll want to touch forever: "PuniCommu "
A mini-sized LCD toy with a "squishy texture" and a keychain attachment that makes it easy to carry around in your bag is now available!
Punirunes
Let's enjoy the world of squishy and hard things! You can also play “Punirunes: Puni-Star”♪ Airun might stop by the booth once or twice a day! Be sure to grab an Airun fan, too!
So squishy~! Let's enjoy the world of squishy and hard things! You can play on "Punirunes: Puni Star" too♪ Be sure to get an Airun fan as well!
Now on Sale
Manufacturer's Suggested Retail Price: 7,150 yen (tax included)
Take care of the squishy characters by touching them directly with your fingers♪ Introducing the new "tactile" LCD toy, "Punirunes "
Flipping them over Punirunes into... rock hard!? Enjoy the "squishy" and "rock hard" textures!
Gabi
Welcome to the world of “Gabby’s Dollhouse”! Popular items like the brand-new cruise ship and the giant cat house are all here♪ There are sooo many cute kitties☆ Enjoy this “Nyan-tastic” world♡
Enter Gabby's colorful and pop room,
Take a commemorative photo!
On sale August 1, 2026
Manufacturer's Suggested Retail Price: 9,999 yen (tax included)
A fantastic GDH Cat Friend Ship with a pool, just like the one in "Gabby’s Dollhouse"! Comes with Gabby and Mercat figures☆ Connect the big cat houses together and have fun playing!
View the product page
San-X
This is the San-X Universe booth! We'll be introducing new smartphone toys and new Sumikko Gurashi merchandise. It's a fun booth featuring Sumikkogurashi, Rilakkuma, and many other characters.
A large visual of "San-X Universe" welcomes you. Pay attention to the size of the LCD screen on the smartphone toy display!
Released on October 24, 2026
Manufacturer's suggested retail price: 16,940 yen (tax included)
Shop with just a touch of your card! There are 75 different apps featuring Sumikkogurashi, Rilakkuma, and many other San-X characters! You can also play with your own character for tons of fun!
View the product page
Micropets
They're palm-sized, smart, and adorable! Take photos with "Micropets"!
Those who take a photo will receive an original decorative sticker on a first-come, first-served basis!
They're so cute when they're moving! Take a picture with a "Micropets" in the palm of your hand! Don't forget to get the cute clear stickers too!
On sale July 25, 2026
Manufacturer's Suggested Retail Price: 2,498 yen (tax included)
Palm-sized, smart, and adorable! The second installment of the digital kawaii pet robots" Micropets" is here!
It expresses a wide range of emotions with over 50 different facial expressions, sounds, and movements! It grows and learns by responding to requests such as "talking" and "going to the toilet"!
What's more, you can communicate with other Micropets using two or more units! You can dance, race, and even sing together♪
LICCA
LICCA Booth in a large supermarket!?
Inside, you'll find a gummies shop, KATE LICCA, and many LICCA including new products! You can experience it as if you're actually doing something special!
In the supermarket area, you might get something special when you select items and scan them at the checkout...! Come and visit us!
On sale July 11, 2026
Manufacturer's Suggested Retail Price: 5,940 yen (tax included)
LICCA Welcome to the Gummy Shop! We’ve got plenty of Puccho, Kororo, Kogumi, and Ninja Meshi♪ Turn the lever, and fresh Puccho pops right out♪ You can have fun putting them in cases, carrying the gummies in a basket, and arranging them on the shelves.
View the product page
PixTube
Pull and flick the lever and light-up characters will race through the tube! This booth lets you experience the new and exciting LCD toy, "PixTube." Enjoy the addictive lever operation, the light-up effects of the tube, and the adorable world of PicMates!
You can try out PixTube for yourself. We'll also be giving away hologram stickers at our booth, so please come and visit us!
On sale July 18, 2026
Manufacturer's Suggested Retail Price: 7,150 yen (tax included)
Pull the lever! Flick it! Have fun taking care of them♪ Raise unique "Picmates".
The light-up character will race through the tube in conjunction with the direction you pull!
Kira★Gacha Seal
Puffy Drop
This is the booth for everyone’s favorite DIY crafts! Don’t miss the Sanrio character edition of “Kira★Gacha Sticker Pukuri Drop,” where you can make your own “plump stickers”! Also, check out “Woonies,” the balloons you can use to decorate things with a plump, snug fit!
Lots of "plump stickers" featuring Sanrio characters! Look for the large sticker-shaped balloon hanging from the ceiling!
Released on October 24, 2026
Manufacturer's suggested retail price: 5,999 yen (tax included)
This all-in-one set lets you make 96 puffy, three-dimensional stickers featuring Sanrio characters. It includes 8 different drop shapes and a kit to make 2 different charms, for a total of 6 items.
View the product page
Onegai AiPri
Open the mirror compact and transform into a stylish me with makeup and a new outfit!
Experience the world of "Onegai AIPRI" together with Inori, Aoi, and the others!
You can be among the first to check out the brand new products unveiled at the toy show!
Those who participate in the quiz at the booth will receive a sparkling code card that can be used with "Onegai AIPRI" ♡
On sale April 2, 2026
Manufacturer's Suggested Retail Price: 2,750 yen (tax included)
Get the same Mirror Pact and Wish Ring as Inori and Aoi and become an I-Pri!
Comes with an iPri card that lets you enjoy a special live performance in an amusement game!
TAKARATOMY MALL
TOMY Company, Ltd. At the booth for the official shopping site “TAKARATOMY MALL,” we’ll be showcasing popular items, including products available exclusively at TAKARATOMY MALL!
Be sure to check out our products currently available for pre-order and our special promotions!
Sustainability
Accessible-Design Toy Through play that creates health and well-being value—such as toys made from eco-friendly materials—people of all ages can have fun while learning about the environment and diversity. Experience the charm of play at TOMY Company, Ltd. and receive a “Nohohon-zoku” Cacao Brown figurine.
Accessible-Design Toy There's also an exhibit featuring eco-friendly products like PLARAIL and LICCA. There's a photo spot surrounded by lots of toys.
Family Apps
Come try out “Family Apps,” a “job experience” app that provides children—the next generation—with opportunities to experience their “dreams.” We hope you’ll stop by and give it a try!
Try out jobs at all kinds of companies with this app!
You'll be able to try out the latest jobs at the venue when it opens in August 2026! Stay tuned to find out what kinds of jobs they'll be!
Visit the site
TOMICA&Tom
"TOMICA TOMICA&Tom" and popular creator "Tsumupapa"! Season 2 of the TV anime "TOMICA&Tom" is also airing from July 5th! Be sure to check out the gentle world of TOMICA created by Tsumupapa.
We're currently showcasing a large statue of Tom (dolls) and lots of cute merchandise! Come find your favorite♪
On sale September 19, 2026
Manufacturer's Suggested Retail Price: 1,320 yen (tax included)
TOMICA Heart-Pounding! Tune up!
The TOMICA TUNES series features a cute tuned version featuring characters riding in authentic die-cast bodies, introducing the "TOMICA&Tom"!
ATSUMARE! PLARAILS
"Kanahai" and "PLARAIL" have teamed up for a dream collaboration! Based on the concept, "Maybe a world like this really exists," a cute world featuring the characters from PLARAIL has been brought to life! Be sure to check out these characters—just looking at them will put a smile on your face♪
The rails, scenery, and trains came to visit!
Please come and meet me! ♡
We also have other cute goods on display.
