Introduction of TOMY Company, Ltd.

Learn about TOMY Company, Ltd.

Main business activities

toy business

Planning, development, and manufacturing of toys and infant products.

Toy-related businesses

Manufacturing and sales of capsule toys, toy candies, model trains, etc.

TOMY Company, Ltd. 's Philosophy

View details of the philosophy

The history of TOMY Company, Ltd.

1924 Founded in

Learn about the history of TOMY Company, Ltd.

Consolidated number of employees

2,574 people

(as of the end of March 2026)

Group companies

major 16 group companies

consolidated 34 subsidiaries

View information about group companies

Listed on the Tokyo Stock Exchange Prime Market

Market capitalization: 243.5 billion yen

(as of the end of March 2026)

Shareholder structure

Performance Trends and Topics

• Sales figures (left axis)
• Operating profit (right axis)
• EBITDA (right axis)

• FY2009
  In addition to reducing unprofitable products, the success of the boys' product "BEYBLADE" and products related to the movie "TRANSFORMERS," along with the overall business structure reforms of the group, have paid off.
• FY2011
  In addition to reducing unprofitable products, the success of the boys' product "BEYBLADE" and products related to the movie "TRANSFORMERS," along with the overall business structure reforms of the group, have paid off.
• FY2012
  In response to struggling toy sales in Japan and deteriorating performance in overseas businesses, the company has begun implementing voluntary retirement programs and business restructuring.
• FY2013
  The company decided to sell its low-profit TV game wholesale subsidiary (resulting in a ¥30.7 billion decrease in sales compared to the previous year) and to withdraw from part of its Chinese operations, indicating that its performance has bottomed out.
• FY2014
  In its medium-term management plan, the company has set forth three reforms: "product reform," "business structure reform," and "mindset reform," aiming to increase profits through sales growth.
• FY2018
  In the previous medium-term management plan, under the theme of "Challenging New Growth," we focused on promoting six business strategies and achieved record-high profits.
• FY2020
  The COVID-19 pandemic has caused significant changes in the external environment. In October 2020, Fat Brain Group, an independent toy company in the United States, became a subsidiary of TOMY International, Inc.
• FY2024
  Thanks to the strong performance of each company within TOMY Group, we achieved record-high results for the second consecutive period.
• FY2025
  The strategy of expanding the age range of the target group is driving growth. Combined with improved stability in the performance of each group company, sales have reached a record high for the third consecutive period.

Experienced management team

• In fiscal year 2018, we appointed female directors, and in fiscal year 2019, we ensured that outside directors comprised a majority of the board.
• From fiscal year 2020, we increased the number of female outside directors by two to three, and we continue to maintain a majority of outside directors.
• In June 2024, Akio Tomiyama assumed the position of Representative Director and President, marking the start of a new management structure.
• In June 2026, we transitioned from a company with a board of corporate auditors to a company with an audit and supervisory committee.

View the message from the president

Main product brands

Japan

We have many staple toy products that contribute to stable sales, and we continue to create new hit products.

• 

  

  TOMICA

  • Released in 1970
  • Japan's first series of palm-sized die-cast miniature cars of domestically produced vehicles.
  • Over 10,000 different car models and more than 1 billion units sold to date.
• 

  

  PLARAIL

  • Railway toys of real-life trains
  • A long-selling product that celebrated its 65th anniversary in 2024.
  • A total of 2,083 types and over 191.4 million units have been sold.
• 

  

  LICCA

  • A dress-up dolls that celebrated its 50th anniversary in 2017.
  • Promote branding by utilizing social media, etc.
• 

  

  DUELMASTERS

  • A trading card games based on the popular comic and anime series that began in 2002.
  • A cumulative total of 8.2 billion units shipped.
• 

  

  Amusement machine

  • They offer game machines for kids, including Pokémon Frenda.

  *The tags you receive may vary depending on the time of year.
  *Includes illustrative images.

• 

  

  Tomix (model trains)

  • Boasting the top market share in Japan
  • A wide range of products, from vehicles to dioramas.

abroad

We will further expand sales of toys originating in Japan, as well as toys and baby products from TOMY International.

A globally renowned toy born in Japan

• 

  

  TRANSFORMERS

  • A global transforming robots character available in over 130 countries and regions.
  • Over 730 million units sold in total.
• 

  

  BEYBLADE

  • Over 560 million units shipped to date in more than 80 countries and regions worldwide.
  • The 4th generation 'BEYBLADE X' will go on sale in Japan from July 2023.

TOMY International

• 

  

  JOHN DEERE

  • Worldwide toy farm vehicles
  • A wide range of products, from preschool supplies to elaborate replicas.
• 

  

  THE FIRST YEARS

  • Baby products that support childcare, such as baby bottles, tableware, and strollers.
• 

  

  JOHN DEERE THE FIRST YEARS LAMAZE

  • Educational toys for infants and toddlers, tailored to their development and age.
  • Developed with advice from early childhood development specialists.

Sustainability

What we aim to achieve through our Sustainability activities is our Sustainability vision: "The quality we dedicate to play can contribute globally to improving sustainable well-being."
Play has the power to bring smiles to children's faces, transcending differences in country, culture, age, and many other factors.
We will contribute to the realization of a sustainable society through "play," and evolve into a sustainable company ourselves.

• Sustainability Framework

  TOMY Group is promoting initiatives in line with the "TOMY Group Sustainability Framework," which includes medium-term Sustainability targets and KPIs (FY2024-2026). We have organized our approach to contributing to society through our business activities, referencing the United Nations' Sustainable Development Goals (SDGs). Moving forward, we will strive to ensure that our group's business itself contributes to society more than ever before.

  

• Accessible-Design Toy

  In 1990, TOMY Company, Ltd. advocated for "Accessible-Design Toy," toys for the general market that are "considerate" so that they can be enjoyed regardless of whether or not there are visual or hearing impairments. This initiative has now spread throughout the entire toy industry.

  

  

• safety quality

  In line with the global expansion of our products, we strive to ensure safety and quality in each country by complying with the laws and regulations of each region. In addition, we have established our own safety and quality standards as a group, and we are working to prevent accidents by setting stricter standards. Furthermore, once a year, we hold training sessions for all employees, both domestically and internationally, led by the safety and quality department, on product safety, quality, and management, in order to promote awareness and understanding of its importance.

  

• Eco toys Activities

  TOMY Company, Ltd. was a pioneer in the industry, starting its "Eco toys" initiative in 2011, where it displays its own environmental label, the "Eco toys" mark. We aim to create toys that are mindful of the global environment and to help children, who will shape the future, become more environmentally conscious through toys. Furthermore, we were the first company in the toy industry to obtain the Eco Mark.

  

• Next generation education support

  TOMY Company, Ltd. is implementing a nationwide educational program called "Everyone Creates the SDGs THE GAME OF LIFE," which uses the popular toy "The THE GAME OF LIFE" which has been enjoyed for over half a century, to teach about the SDGs and encourage students to take action on what they can do to contribute to their communities and realize a future where "no one is left behind."

  

  

© TOMY
TM & ©Wizards of the Coast/Shogakukan/Mitsui-Kids
©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc./GAME FREAK inc. Developed by T-ARTS and MARV
Licensed by JR East, approved by JR Central, licensed by JR West, approved by JR Kyushu, licensed by Kintetsu Railway Co., Ltd., and licensed by Odakyu Electric Railway.
©Hiro Morita, BBBProject
Lamaze ® ©Disney Disney.com
©Disney/Pixar Disney.com

Financial and Performance Information

• Consolidated Performance Highlights
• Performance Highlights (Parent)
• Financial situation (consolidated)
• Cash flow situation (consolidated)
• Sales by region
• Dividend status
• Financial statements
• Fact sheet
• Performance forecast