Medium- to Long-Term Management Strategy 2030
(7.56MB)
(7.56MB)
The Japanese and global toy markets
In fiscal year 2023, the size of the toy market in Japan exceeded 1 trillion yen for the first time, reaching 1.0193 trillion yen based on retail prices. The main factors contributing to this growth were the expansion of card games and trading cards, as well as further growth in the hobby market. With long-selling brands going through two and three generations, the adult toy market is expanding even further, indicating that the toy market can continue to grow despite the declining birthrate.
(Source: Japan Toy Association website)
TOMY Group 's Direction
Significance of existence
Business Vision 2030
Environmental changes and opportunities
Responsiveness to changes in the external environment
(Declining birthrate and globalization)
growth potential
Large potential for growth
Play is becoming a growth industry.
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Age axis -
Regional axis
Target figures
High quality and
Having creativity,
Loved all over the world
Growing into a comprehensive entertainment manufacturer
Growth Strategy
From "toys" to "play"
The shift to play is deepening and
Refinement leads to the next stage.
Six key strategies
This will lead to brand growth.
Six key strategies
Expanding the age axis:
Expanding the range of games that can be enjoyed by a wide range of ages.
Develop age-based strategies for each brand.
TCG lineup
Expand horizontally with Kidults targets
Shogakukan/WHC © Gosho Aoyama/Shogakukan © TOMY
Expansion of regional axis:
Expanding business regions through overseas expansion
Based on the principle of putting the right person in the right place.
Developing a brand's regional strategy
Expansion of regional axis:
Expanding business regions through operations in Europe, the Americas, and Australia
Creating group synergies
Improving brand value
For fans, parents, and children
How to present and communicate
Brand message
BEYBLADE transcends gender, age, and nationality.
Continued investment in content
Our own and partner IP animations
Expanding the fan base through development
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© T-ARTS / syn Sophia / TV Tokyo / AP Production Committee -
© Project Shinka
Rion JR-HECWK /
ERDA
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© TOMY -
©Homura Kawamoto,
HikaruMuno,
PosukaDemizu,
BBXProject, TV TOKYO -
© TOMY / Punirunes 's Puniject / TV Osaka
Responding to experiential value
Fluid and local
The ability to create store layouts tailored to the economic sphere.
Non-toy related income
Wide range, high
Building a Brand Engagement
digital
Leveraging strengths
Expansion of the digital game business
Promoting DX in the value chain
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EC/Game -
Data Analytics & Marketing
automation -
Visual Marketing
Images and videos that evoke empathy -
Digital communication
Corporate Strategy
concept
Proactively moving towards the vision,
Putting the right person in the right place
Sustainable
Towards an organization that enables growth
Support system for achieving the vision
Transforming function-based strategies into business strategies
Connect organically
Human Resources Strategy
As an organization capable of self-sustaining and sustainable growth,
Creating an environment where people can become engrossed in creating "play"
- Continuing and improving engagement surveys
- Strengthening Global Marketing Talent
- Developing the next generation of management talent
- Continuous review of the personnel system to achieve the vision.
Cache allocation
Fiscal year ending March 2030
The road to exceeding 300 billion yen in sales
Play and Social Value
The quality we dedicate to play is
:
Well-being
We can contribute to improvement on a global scale.
Aiming to improve corporate value through achieving a balance between work and business.
Sustainability themes and materiality (key issues)
Our passion
Health through play
Contributing to the creation of a society full of dreams
A game that is attracting attention and loved all over the world
produce
A workplace where you can be passionate about your work
Our responsibility
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High quality
Secure -
Coexistence with the global environment -
Sound management
