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What is an Eco Toy?

Through our toys, we help children, who will shape the future, become aware of eco-friendly practices.

What is an Eco Toy?

What is an Eco Toy?

What is an Eco Toy? What is an Eco Toy?
Answer Answer

These are toys made with eco-friendly innovations, taking into consideration
how they are made and played with.

Toys that meet at least one of the 10 Eco Toy standards are certified as "Eco Toys," and their packaging is labeled with a specific mark.

Displaying the Eco Toy Mark on packaging, etc. Displaying the Eco Toy Mark on packaging, etc.

The Eco Toy mark can be found on the front side of the product package.
Specific environmental information is provided on the back side (or side) of the package along with the Eco Toy mark.

In the case of Te-cology TOMICA In the case of Te-cology TOMICA
Front of Package Front of Package

What are the Eco Toy standards?

See how each standard contributes to ecology in terms of manufacturing or playing with toys!

Click here for the Eco Toy Standards list
おもちゃづくりがエコ！ 材料の工夫編
  • Toys made using recycled materials Toys made using recycled materials Effective use of resources! Toys made using recycled materials
    A toy industry first! Re-Style
    The Ministry of the Environment and TOMY have signed an agreement for a new public-private partnership as a "Re-Style Partner Company"!

    On the "Re-Style" website operated by the Ministry of the Environment, a wide range of information is disseminated under the theme "Pass on our limited natural resources to future generations. What can we do now?" including the importance of resources, the 3Rs ("Reduce," "Reuse," and "Recycle"), and initiatives and ideas for a sustainable future recycling-oriented society.
    Re-Style products are those with reduced packaging or that use recycled resources, approved by the Ministry of the Environment as meeting such requirements. Approved products are permitted to use the logo.

    Re-Style Website https://www.re-style.env.go.jp/

    First certification for toys!
    The toys are very eco-friendly because they are made by reusing plastic,making effective use of resources!

    The Eco Mark is a label attached to products certified by the Japan Environment Association's Eco Mark Office as being useful for environmental conservation. Its purpose is to make it easier to select products for customers who wish to live an environmentally friendly life.

    ECO MARK AWARD 2012
    Winner of the "Eco Mark Award 2012" Gold Prize! Winner of the "Eco Mark Award 2012" Gold Prize!

    The Eco Mark Award is an award system established in fiscal 2010 by the Japan Environment Association. It recognizes outstanding efforts by companies and organizations that have greatly contributed to the Eco Mark program's objective, "the formation of a sustainable society through consumers' environmentally conscious product choices and companies' efforts to improve the environment," through the manufacturing, sale, or promotion of environmentally friendly products, including Eco Mark products.

    Toys that reduce the amount of plastic raw materials Toys that reduce the amount of plastic raw materials
Eco-Friendly Play! Energy Innovation
  • Toys that can be played with without batteries Toys that can be moved and played with without batteries Toys that generate power for playing without batteries Toys that can be played with without batteries Toys that can be moved and played with without batteries Toys that generate power for playing without batteries
Eco-Friendly Play! Long-Lasting Play Innovation
  • Toys that can be played with for a long time by replacing maintenance parts

    If the screen becomes unwritable due to long-term use,
    it can be replaced with a separately sold screen.
    For details, please contact our Customer Service Center.

    ● Customer Service Center
    https://www.takaratomy.co.jp/support/other.html

    * Some vehicles are not supported.
    Please check here for details.

    Toys that generate power for playing without batteries Toys that can be played with for a long time by replacing maintenance parts

    If the screen becomes unwritable due to long-term use,
    it can be replaced with a separately sold screen.
    For details, please contact our Customer Service Center

    ● Customer Service Center
    https://www.takaratomy.co.jp/support/other.html

    * Some vehicles are not supported.
    Please check here for details.

    Toys that change shape for long-lasting play
Eco-Friendly Play! Packaging Innovation
  • Toys where the capsule can be played with as part of the product Toys where the capsule can also be used for play Toys where the capsule can be played with as part of the product
Eco-Friendly Play! Awareness Innovation
  • Toys that foster a spirit of caring for the environment Toys that foster a spirit of caring for the environment

I want to know about innovations other than Eco Toys!

Introducing eco-friendly efforts that are not part of the Eco Toy standards!

GACHA Capsule Innovation!
Eco-friendly innovations for GACHA capsules Eco-friendly innovations for GACHA capsules
  • Social Contribution Activities
  • Official shopping site TOMY MALL
  • TOMY's Accessible-Design Toys

Eco Toy standards are established primarily by the Eco-Toy Committee, which is composed of specialists from the TOMY Group's development, safety, production technology, packaging, and environmental departments, with advice from the Green Purchasing Network (GPN) secretariat.

Eco Toy standards as of July 2025

Eco Toy Standard - 1
Lifecycle: When Making Toy
Eco Toy Mark
(Printed on front
of package)		 Eco-Friendly Toy Making
Standard item Resource Saving
Description on
back of package		 A toy that is made lighter by using fewer raw materials. It uses fewer resources compared to conventional products.
Eco Toy standard The weight has been reduced compared to conventional products, but the playability is not compromised.
Eco Toy Standard - 2
Lifecycle: When Making Toys
Eco Toy Mark
(Printed on front
of package)		 Eco-Friendly Toy Making
Standard item Use of Recycled Materials
Description on
back of package		 A toy blended with recycled materials that comply with TOMY safety standards. The reuse of plastic makes effective use of resources.
Eco Toy standard Products where plastic constitutes 50% or more of the total product weight, and the recycled plastic content is 40% or more (by plastic weight ratio).
* Recycled plastic refers to plastic products that have been discarded after use, or plastic generated from the waste stream of the product manufacturing process, which is then recycled. (However, this excludes materials recycled within the same process as raw material.)
Eco Toy Standard - 3
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Eco-Friendly Play
Standard item Energy Saving
Description on
back of package		 An energy-saving toy. It uses LEDs to reduce power consumption.
Eco Toy standard Power consumption is reduced compared to conventional products.
Eco Toy Standard - 4
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Eco-Friendly Play
Standard item Energy Saving & Waste Reduction
(No batteries required)
Description on
back of package
This is a power-generating toy that does not require batteries. It can be played with again and again without needing batteries.
A power-generating toy that does not require dry cell batteries. It can be played with again and again without needing dry cell batteries.
A toy designed to be played with without batteries. It can be played with again and again without needing batteries.
Eco Toy standard It can perform actions that would conventionally require batteries without them.
Eco Toy Standard - 5
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Long-Lasting and Eco-Friendly Play
Standard item Promotion of Long-Term Use
Description on
back of package		 A toy with innovations for long-lasting play.
It can be played with for a long time and repeatedly by replacing parts.
[Label on parts products] This is a part for a toy with innovations for long- lasting play.
By replacing parts, the toy can be played with for a long time and repeatedly.
Eco Toy standard Designed for long-lasting play, for example, by making maintenance parts replaceable or improving durability compared to conventional products.
Eco Toy Standard - 6
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Long-Lasting and Eco-Friendly Play
Standard item Promotion of Long-Term Use
Description on
back of package		 A toy with design innovations for long-lasting play.
By changing its shape, it can be played with in ways that suit a child's growth.
Eco Toy standard It has design innovations that allow it to be played with for a long time by changing its shape to suit a child's growth.
Description on
back of package		 A toy with design innovations for long-lasting play.
By switching functions, it can be played with in ways that suit a child's growth.
Eco Toy standard It has design innovations that allow it to be played with for a long time by switching its functions to suit the child's growth.
Eco Toy Standard - 7
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Eco-Awareness
Standard item Fostering an environmentally conscious spirit
Description on
back of package		 A toy that incorporates environmentally friendly actions into play.
It fosters a spirit of caring for the environment through play.
Eco Toy standard Experiencing environmentally friendly actions through play provides an opportunity to think about the importance of the environment.
Eco Toy Standard - 8
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Eco-Friendly Play
Standard item Resource Saving & Effective Use of Resources
Description on
back of package		 A toy where part of the packaging can also be used for play.
It makes effective use of resources and reduces waste.
Eco Toy standard Through packaging innovations, it can be used as part of the product.
Eco Toy Standard - 9
Lifecycle: When Playing with Toys
Eco Toy Mark
(Printed on front
of package)		 Eco-Friendly Play
Standard item Resource Saving & Effective Use of Resources
Description on
back of package		 A toy where the capsule can also be used for play.
It makes effective use of resources and reduces waste.
Eco Toy standard The capsule can be played with as a product.
Eco Toy Standard - 10
Lifecycle: When Making Toys
Eco Toy Mark
(Printed on front
of package)
Eco-Friendly Product and PackagingEco-Friendly ProductEco-Friendly Product and Packaging
Standard item Use of environmentally friendly paper
Description on
back of package

・Forest certified paper is used for the product and packaging.
This contributes to environmental conservation, such as the protection of forest resources and the effective use of paper resources.

(If space is limited, the following can also be used)

・Product and packaging are eco-friendly, using environmentally friendly paper.

ℹ️ Depending on where the forest-certified paper is used, if it is only on either the product or the package, provide the description for the corresponding part.
Eco Toy standard

Applies to products or packaging that use one of the certified papers

・Paper made from raw materials such as wood produced from properly managed certified forests

・Recycled paper certified by a third party
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