Sustainability

The TOMY Group celebrated the 100th anniversary of our founding on February 2, 2024, and embarked on a fresh start toward the next 100 years.
To mark this 100th anniversary, we have reexamined how we create impact on society and formulated the TOMY Group Philosophies, which include our new Purpose/Vision 2030.

Under the new TOMY Group Philosophies, we aim to create a common way of thinking as ONE TOMY and have a unified philosophy and strategy for the Group as a whole.

◼Purpose
Quality Asobi can inspire and delight the world.

◼Business Vision 2030
Becoming a globally adored Asobi powerhouse, known for its top-notch quality and boundless creativity.

◼Sustainability Vision 2030
A creator of quality Asobi that promotes the sustainable well-being of society.

In addition to increasing the economic value of the TOMY Group, we believe that seeking to enhance social value through efforts to realize a sustainable society as a member of the global community will make our business more sustainable and lead to sustainable growth and the enhancement of corporate value over the medium to long term.

Asobi is more than just fun; it also creates diverse values such as starting conversations, caring, learning, and growth. As such, we believe that the Asobi we provide plays an important role in society.

We aim to create “excitement, surprise, inspiration, and smiles” as well as “excitement for the future” for people of all ages, from children to adults, through our toys and Asobi. Going forward, we will promote the bonds between families and local communities and contribute to the sustainable well-being of society, based on our philosophy of co-existence and co-prosperity with local communities, which has been important to us since our founding.

In order to fulfill our Sustainability Vision, we will provide high quality Asobi by creating an environment in which our employees can freely and passionately devote their time and energy to Asobi. In addition to the safety and peace of mind of our customers, we will also take our impact on the global environment and respect for human rights into consideration and our sound management system as we aim to realize both a sustainable society and the growth of our Group and continue providing the quality and value needed by society.