Main Contents Start

Sustainability Initiatives | Corporate Governance

Stakeholder Engagement

Our Strategy and Approach

The TOMY Group has determined a concrete approach based on our Corporate Guidelines that is focused solidly on helping to fulfill the dreams of all our stakeholders.

Corporate Guidelines

  • Our Customers

    We aim to give shape to individual people’s dreams and offer new value through play.

  • Our Employees

    We aspire to create working environments where employees can exert independence, explore creative skills to the full, and work with passion and enthusiasm.

  • Our Shareholders

    We fulfill shareholder expectations and trust by pursuing high-quality growth and sound management.

  • Our Business Partners

    We seek to grow and prosper alongside its business partners by conducting fair and equal business dealings.

  • Society

    We seek to become a trusted corporate citizen of 21st-century society through the pursuit of solid, sincere business activities.

We believe highly transparent disclosure of information is critical for building bonds of trust and successful co-existence and co-prosperity, and for achieving higher corporate value and sustainable growth over the medium-to-long term. We strive to ensure strong compliance and firm safety and quality control, but we are also committed to the timely and appropriate disclosure of any negative information as well, by, for example, making swift announcements through news releases and other channels in the rare event that anything goes wrong.

Key Initiatives

Communicating with customers

The TOMY Group includes a product survey with its commercial products, and we reflect the results of those surveys in our product planning, marketing, and advertising activities. Our Customer Service Department receives a wide variety of communications from customers ranging from children’s thank you letters to questions and opinions about our products and services. Furthermore, we strive to encourage two-way communication with customers through our official Facebook, Twitter, YouTube and other social media channels so that our customers can feel closeness to the TOMY Group (To uphold children’s human rights, we only target individuals aged 13 years and over through the above medial channels).
We conducted an online customer survey and a TOMY Kids’ Symposium when we were trying to define material issues for our social responsibility activities. We received survey responses from approximately 1,200 people and encouraged some earnest debates among children and our employees about various social issues, both of which proved extremely useful reference for defining the material issues.

Communicating with shareholders and investors

TOMY has a clearly defined IR Policy and strives to conduct swift and appropriate information disclosure that promotes understanding of our policy among shareholders and investors, and aids appropriate corporate evaluations. We convey information about our operational circumstances, products, and social responsibility initiatives through our business reports and annual reports. We also conduct a shareholder survey to promote even better communication with our shareholders by asking them what they expect of us, and the usability of our Investor Relations webpage. We readily refer to shareholder opinions in our business operations, and disclose some of the survey results on our website.

Communicating with business partners

TOMY Group products and services could not be created without the cooperation of our business partners. We seek to conduct just and fair business dealings, and deepen partnerships through such measures as the holding of briefings on our newly determined TOMY Group Responsible Procurement Guidelines issued in May 2020 so that we can promote our social responsibility activities based on the spirit of co-existence and co-prosperity.


Communicating with society

The TOMY Group actively engages in local revitalization projects, next-generation education, and environmental activities to promote trust within local communities for our business operations. We also ask experts in different fields to share their opinions and expectations of TOMY Group CSR initiatives, and use those opinions as valuable reference for defining material issues as well as sustainability or CSR activities.