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Social Responsibility Policy

We strive to contribute to society comprehensively
through our pillar business, the world of toys.


In our lives today, we enjoy immeasurable benefits that have been carefully passed down to us by our predecessors, and likewise as we venture forward it is our obligation to ensure that we invariably carry this forward on into the next generation. At TOMY, to that end, we strive to produce outstanding products that help ensure the healthy growth of children who are poised to lead future generations.
We firmly believe that there is a complete absence of barriers between children when presented with toys. Indeed, toys have the power to make people smile in a manner that extends beyond any and all personal differences in terms of the environments and cultures in which people were born and raised, language gaps, gender distinctions, economic disparities, and whether an individual has a disability or not. As such, we are convinced that the smiles of children invariably generate the capacity to pave the way to a new era.
Above all else, we make it our mission to ensure that we pass on our founder’s passion for “bringing smiles to the faces of children around the world with toys.”
As a toymaker in the modern era, we strive to earn the trust of every one of our stakeholders and pursue business as necessary, with the aim of helping to bring about sustainable growth of society and our world.


Three Pillars of Our Social Responsibility

To ensure children around the world can keep on smiling, the TOMY Group has identified three pillars of our social responsibility. Those are set based on the seven core subjects highlighted in ISO 26000, which has served as a valuable guide for shaping our social responsibility action.

Our Three Pillars

1. Commitment to Quality Manufacturing

2. Sound Management

3. Coexisting with Society and the Environment

Our social responsibility policy is driven, first and foremost, by a strong desire to co-exist and flourish alongside all of our stakeholders. We strive to be a company that grows in harmony with society, in pursuit of true mutual benefit and prosperity.

Our three pillars and core subjects of ISO 26000 international standards on social responsibility
Our three pillars and core subjects of ISO 26000 international standards on social responsibility

CSR Vision for Our 100th Anniversary and Beyond

As we approach our 100th anniversary in 2024 and beyond, we set out our CSR vision of “becoming friends with children around the world” and built the TOMY Group social responsibility framework to ascertain how to realize it. We referred to the United Nations’ Sustainable Development Goals (SDGs) to help clarify and determine how to contribute to society through the toy-making business. The framework will serve as the bedrock of all future activities.

■TOMY Group Social Responsibility Framework

The TOMY Group’s CSR vision is to become friends with children around the world by providing diverse play opportunities. We aim to achieve this vision by actively promoting relevant activities. The TOMY Group’s CSR vision is to become friends with children around the world by providing diverse play opportunities. We aim to achieve this vision by actively promoting relevant activities.

■Learn more about the process of creating the framework

TOMY Group’s CSR Vision

The TOMY Group’s CSR vision is to become friends with children around the world by providing diverse play opportunities. We aim to achieve this vision by actively promoting relevant activities.

Approach for Our CSR Vision

  • 1. Expand play for all to enjoy

    Be it different cultures, genders, disabilities and abilities, lifestyles or values, we live in a diverse world. We seek to help children grow by providing safe and secure toys that reflect such diversity and expanding play for children around the world to enjoy.

  • 2. Act like a proud adult

    Our operational environment is greatly influenced by globalization and technological revolution, and the responsibility to conduct fair, honest business is growing as companies play an increasingly influential role in society. We should act as proud, respected role models for children and seek to create fun, comfortable working environments across the TOMY Group.

  • 3. Protect environment so children can smile in play 100 years from now

    Today’s society faces multiple pressing problems including the depletion of resources, climate change, and environmental issues. We seek to minimize the negative impact of our business, contribute to regional development and protect the environment to help preserve sustainable communities and the earth for future generations of children to smile and play with toys.

Social Responsibility through Business

In pursuit of our CSR vision, we contribute to the achievement of the United Nations’ Sustainable Development Goals (SDGs) and the creation of a society that leaves no one behind.

  • By spreading TOMY’s play culture worldwide, we give children the power to learn and broaden their interests, and help them build stronger independence, creativity and communication skills. We also create opportunities through toy play for children to learn in more depth about the knowledge and skill required for sustainable development.

  • The TOMY Group helps carve creative and productive work styles, building environments that facilitate safe, secure working and promote a healthy work-life balance.

  • We consistently support development of the regions where we operate and in our supply chain networks by helping to boost their techniques and capabilities.

  • We provide opportunities for people to experience sustainable lifestyles through toy play. We also build systems to ensure product safety and security across our entire value chain, and work to reduce product quality issues and optimize resource use.

  • By striving to develop accessible-design and other toys that everyone can enjoy and building healthy child culture, we seek to put smiles on all people’s faces, as the symbol of a peaceful society. To that end, we promote fair and transparent business activities.

  • We pursue operational activities that value local community links, and build strong partnerships with business partners in the true spirit of co-existence and co-prosperity. Through the partnerships that leverage our strengths as a toymaker, we also promote determined joint action aimed at solving social issues for children.

Our Founder’s Ultimate Aspiration

On September 1, 1923, the Tokyo-Yokohama Great Kanto earthquake took away the lives of many city dwellers in an instant. TOMY founder, Eiichiro Tomiyama, immediately set to work making toys amidst the ruins of Tokyo shitamachi area. With people focused primarily on rebuilding their lives and their home, Eiichiro could have commended high rates as a tin worker, but he chose instead to make toys for a miniscule return. Why? Because he believed in the power of toys, to bring smiles to the faces of children and adults alike.

In 1930, he founded the Tokyo Toy Industry Association with a group of like-minded associates. At the time, the toy industry consisted of a group of cottage industries, but the Association encouraged members to modernize and rationalize the industry. Its founding document entitled Tokyo Toy Industry Association Guiding Principles contained an entrepreneur’s motto that new toymakers rigorously aspired and adhered to.

Our predecessors advocated the ideal principle of co-existence and co-prosperity, declaring that, “those who aspire to eternal prosperity must understand they can only prosper together with others.”

The founding philosophies of the TOMY Group: Let’s excite the world’s markets with our outstanding products, and; our sincerity and diligence will contribute to society and lead to our own success and happiness, were based on this entrepreneur’s motto. They clearly illustrate our founder’s strong belief in the value of providing outstanding products to world markets and contributing to society at large through business, and the belief that sincere and tireless effort at work must contribute to the development of human culture.
While eras and environment evolve, our fundamental ideology holds fast, and we remain committed to contributing broadly to society through the business of toy making.

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