TAKARATOMY

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Sustainability Initiatives | Products and Services

Addressing Social Issues

Products and Services

Our Focus on Social Issues

Children actually pick up toys in their own hands to play with them, so safety must be of utmost priority. Furthermore, with more and more people supporting the SDGs, global society expects companies to minimize the adverse impact that harmful chemicals might have on the human body and ecosystems and to strengthen the management of such chemicals in their production processes.

In addition, the manufacture and sale of counterfeit products and the unauthorized use of copyrighted works run the risk of damaging our brand value and causing injury or other problems to customers due to poor construction. In order to establish firm brand value and ensure consistent growth, it is important to manage and utilize intellectual property (IP), including measures to control counterfeiting

Customer values are diversifying. Nowadays, children around the world are being educated about SDGs. Indeed, SDGs have been included in Japan’s compulsory Courses of Study from fiscal 2020. Going forward, people’s expectations will likely increase with regard to ethical consumption, universal design, and gender-neutral products and services. We are also seeing a growing tendency in Europe and other international locations to focus more strongly on children’s human rights considerations in advertising and promotion activities.

Relevant TOMY Group Material Issues and SDGs

TOMY Group
Material
Issues
SDGs
Social Responsibility
through Business
Indirect
contribution
1. Ensuring confidence, safety, and quality 12 RESPONSIBLE CONSUMPTION AND PRODUCTION 3 GOOD HEALTH AND WELL-BEING
2. Creating new products, services, and IP 4 QUALITY EDUCATION8 DECENT WORK AND ECONOMIC GROWTH9 INDUSTRY, INNOVATION AND INFRASTRUCTURE16 PEACE, JUSTICE AND STRONG INSTITUTIONS
3. Promoting universal design 4 QUALITY EDUCATION 5 GENDER EQUALITY10 REDUCED INEQUALITIES

Approach for Achieving Our CSR Vision

Our founder, Eiichiro Tomiyama, expressed his philosophy of toys as “aiming to create a more abundant children’s culture by making ingenious, high-quality toys loved by everyone to promote the healthy growth of children, who are responsible for the future.” This philosophy and approach have been passed down through the ages and will continue to be passed down to future generations. Our earnest desire is to respond sincerely to diversifying customer values and social issues that need to be solved in order to provide new value through play.
We seek to contribute widely to society by using toys to expand play opportunities for children all over the world.

Key Initiatives