The TOMY Group’s initiatives
to contribute
to well-being
The TOMY Group’s initiatives
to contribute
to well-being
FY2025 performance
To mark the International Day of Play on June 11, we present the FY2025 performance and progress showing how the TOMY Group has contributed to people's well-being through the value that Asobi brings.
| Contribution theme | KPI | Actual (FY2024–FY2025 total) |
Target (by 2030) |
% achieved |
|---|---|---|---|---|
|
High-quality absorbing experiences Provision of experiences that allow people to become absorbed in what they love |
Number of users of products and services providing experiences that allow people to become absorbed in what they love* |
68.68 |
226 |
30% |
|
Inspired and true to oneself Provision of experiences that cultivate thinking skills and self-expression |
Number of users of products and services providing experiences that cultivate thinking skills and self-expression* |
6.60 |
31 |
21% |
|
Delightful human connections Provision of experiences to spend time with others |
Number of users of products and services providing experiences to spend time with others* |
47.43 |
155 |
31% |
|
Total |
122.71 |
412 |
30% |
High-quality absorbing experiences: TOMICA/TOMICA Premium, LICCA, ANIA, TRANSFORMARS, TOMIX, KIDDY LAND, TOMICA Expo/PLARAIL Expo, and various events etc.
Inspired and true to oneself: PLARAIL, DUELMASTERS (trading card and digital games), ZOIDS etc.
Delightful human connections: Beyblade, toy games (THE GAME OF LIFE and Pop-Up Pirate etc.), and baby products (6WAY Gym & Mobile Merry plus)
FY2025 activity topics
Through various business and social contribution activities, the TOMY Group has created Joy that Builds Life-Long Well-Being for a cumulative total of 122.71 million people. (Cumulative total since FY2024)
High-quality absorbing experiences
Provision of experiences that allow people to become absorbed in what they love
TOMICA
OWNERS MEETING
In commemoration of the 55th anniversary of TOMICA, we held our first fan appreciation event, “TOMICA OWNERS MEETING,” at AKIBA_SQUARE from December 5 to 7, 2025.
At the venue, in addition to showcasing successive generations of TOMICA and behind-the-scenes development stories, we held interactive projects such as the “TOMICA Wall” built with 5,000 TOMICA cars brought together in collaboration with our fans, as well as talk shows and a diorama photography corner, attracting approximately 7,000 visitors over three days.
Visitor satisfaction was high at 93%, with feedback such as “It was packed with the history and spirit of adventure of TOMICA,” “I was moved by the enthusiasm and love of the fans,” “I felt a sense of unity with my fellow fans,” and “It was the absolute best time.”
Asobi has the power to deepen what we love and enrich our hearts.
The accumulation of these experiences fosters the values and ways of enjoyment of each individual.
Gacha-numa (Gacha Obsession) Exhibition: Every peek pulls you in deeper.
Marking the 60th anniversary of Gacha and celebrating a brand-new step into its 61st year, we held a special event, “Gacha-numa (Gacha Obsession) Exhibition: Every peek pulls you in deeper.” at WITH HARAJUKU HALL on February 7 and 8, 2026.
At the venue, we presented interactive content such as early-release sales and photo spots, alongside displays of successive generations of Gacha machines, introductions of popular series, and displays and sales of the latest products.
During the event, over 5,200 people experienced the charm of Gacha. With a high visitor satisfaction rate of 92.7%, we received many comments from visitors who felt a sense of excitement and discovery while exploring the exhibits, such as “It was so much fun discovering a world I never knew existed,” “The displays were beautifully laid out and easy to view,” “Seeing them in person made me want to collect the whole set!” and “The behind-the-scenes development stories were fascinating.”
Through Asobi, the time people spend being absorbed in something or the moments when they immerse themselves in what they love move people's hearts, enriching daily life and expanding new forms of enjoyment.
“GACHA” is a registered trademark of T-ARTS Company, Ltd. in Japan.
Inspired and true to oneself
Provision of experiences that cultivate thinking skills and self-expression
T-SPARK POP UP in TAIWAN
We held T-SPARK's first solo overseas event, “T-SPARK POP UP in TAIWAN,” at Huashan 1914 Creative Park in Taipei from November 4 to 12, 2025 (Organized by L.E. International Corp.).
At the venue, alongside the exhibition and sale of popular models including ZOIDS, we simultaneously held the “Anime ‘ZOIDS’ 25th Anniversary Pop Up Tour,” providing a space where visitors could experience the world of the franchise through dioramas and large-scale statues.
Approximately 2,500 people visited during the event, sharing warm feedback such as “It took me right back to my childhood,” “I felt completely immersed in the world of the series,” and “I could really feel how much they care about the fans.”
Engaging with the modeling, articulation, and the world of the series, and layering one's own sensibilities onto that experience, creates moments where people can remain inspired and true to themselves.
This experience expands the value of Asobi across generations and regions.
Delightful human connections
Provision of experiences to spend time with others
BEYBLADE X WORLD CHAMPIONSHIP 2025
We held the first-ever world tournament of the BEYBLADE X series, “BEYBLADE X WORLD CHAMPIONSHIP 2025,” at RED° TOKYO TOWER on October 11 and 12, 2025.
Approximately 15,000 Bladers aged 6 to 67 entered qualifiers across 21 regions worldwide, with the 33 top competitors coming together for the final showdown.
The tournament was streamed live from Tokyo to the world, receiving approximately 190,000 views over the two days.
At the venue, players were seen interacting and praising each other, transcending language barriers and generations.
Participants shared their joy in meeting fellow Bladers from around the world, expressed deep gratitude to everyone who supported them, and spoke of how BEYBLADE truly brought their hearts together.
Asobi has the power to connect people. Sharing time in the same place, enjoying experiences together, and praising one another leads to “Joy that Builds Life-Long Well-Being.”
BEYBLADE X WORLD CHAMPIONSHIP 2025 - Event Report
©TOMY
Cleanup Kamakura (Beach Edition) × Pop-Up Pirate
On September 21, 2025, we co-hosted “Cleanup Kamakura (Beach Edition) × Pop-Up Pirate” at Yuigahama Beach in collaboration with Kamakura City. To mark the 50th anniversary of Pop-Up Pirate, the event was held to express our deep gratitude to its “birthplace,” Kamakura.
A total of 489 participants came together on the day to help clean up the beach. Along with giveaways of original T-shirts and bandanas, the event offered a fun way to get involved and featured a Giant Pop-Up Pirate game for everyone to enjoy.
Working side by side, participants built a deeper appreciation for nature and the local community, sparking warm connections across generations.
Connections made through Asobi bring new vitality to local communities and society, expanding into lively and warm human connections.
The event is also shared on the official TOMY Facebook page.
See post* You will be redirected to the TOMY Facebook page.
(This post is available in Japanese only.)
(from the official TOMY Facebook page)
Creating Joy that Builds Life-Long Well-Being
through social contribution activities
Providing Asobi to many children
Donations to UNICEF
Through the Japan Committee for UNICEF, we donated approximately 370 “Kindergarten-in-a-Box” kits (for around 18,400 children)
and 300 “School-in-a-Box” kits (for 12,000 children) to conflict-stricken and impoverished areas.
These kits were delivered to countries including Guinea, Angola, and Myanmar, providing opportunities for Asobi and learning to more than 30,000 children worldwide (FY2025 results).
TOMY has continued this initiative since FY2024.
* You will leave the TOMY website.
(This link leads to the UNICEF Inspired GIFTS page of the Japan Committee for UNICEF. Available in Japanese only.)
Donations to Save the Children Japan
To bring opportunities for Asobi and enriching experiences to children in Japan facing economic hardship, we donated to support Save the Children's domestic programs.
These funds supported a wide range of initiatives, including providing cash assistance, baby essentials, and food aid, as well as organizing experiential programs, emergency response and disaster preparedness, and advocacy to promote children's rights throughout society.
Save the Children Japan domestic programs* You will leave the TOMY website.
(This page is available in Japanese only.)
Initiatives with Certified NPO Nationwide Children’s Cafeteria Support Center Musubie
As a joint project with Musubie, we launched the “TOMY Asobi-Connected Children's Cafeteria 'Nigiyaka' (Lively) Project” to deliver well-being to children through Asobi.
We have donated toys through Musubie since 2021, and in 2025, we expanded our efforts to support children’s cafeterias nationwide by introducing experiential programs and other diverse initiatives.
These initiatives provided children with welcoming spaces to belong and opportunities to learn, creating Joy that Builds Life-Long Well-Being for a cumulative total of 98,900 children*.
* Cumulative total participants = number of donation locations × average number of children participating per year × number of events held
For more details of these activities, please visit the link below.
Children's Cafeteria “Nigiyaka” (Lively) Project* You will leave the TOMY website.
(This page is available in Japanese only.)
